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Mayank Singhal
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“Customer Perception towards Green Marketing: A Study of Government Initiatives on Led Bulbs”, *Mayank Singhal, Assistant Professor, Aditya College, Gwalior, **Dr. Swati Vishnoi, Assistant Professor, Aditya College, Gwalior, ***Prof. Aradhana Bhopte, Assistant Professor, Prestige College, Gwalior