“Impact of Green Marketing Practices on Consumer Behaviour Study with reference to Consumer Durable Goods in India”; *Himanshu Chaudhary, Bharati Vidyapeeth, (Deemed to be University), Institute of Management and Research, New Delhi; **Tanuj Dua, Bharati Vidyapeeth, (Deemed to be University), Institute of Management and Research, New Delhi; ***Deepanshu Gupta, Bharati Vidyapeeth, (Deemed to be University), Institute of Management and Research, New Delhi; ****Prof. (Dr.)B.R. Bhardwaj, Bharati Vidyapeeth, (Deemed to be University), Institute of Management and Research, New Delhi | [https://doi-ds.org/doilink/04.2025-56223166/P037/025/003]